HEALYU developed based on the insight that there’s an increased interest in Sweden for personal health and alongside that; alcohol free beer. That alcohol free beer has a lot of health benefits hasn’t quite been successfully communicated. Containing a wide array of antioxidants and the fact that an alcohol free beer is isotonic (meaning that it contains similar amounts of salt and sugar found in the body) makes for a great recovery drink or just a healthy alternative instead of the alcoholic option. The trend shows that people in Swedens mayor cities wants a wider range of great tasting non alcoholic brews. 

We chose to call this a 'brew’ instead of ‘beer’ to move a step away from the general notion that beer is unhealthy. 

The concept of “a good practise” Is about establishing the right routines in our everyday life. To have a routine that is beneficial for your growth and well being. In HEALYU’s case, a good practise would be to drink an isotonic drink. As a concept, A good practise could be vividly extended to other occasions, platforms and SoMe. 

A good practise could be to read some everyday. To spend time with friends. To exercise. To have a HEALYU.

The design is influenced by 1970s illustrational style and is recognisable even if the colour, or the order of the elements are being changed.